Privacy Policy

Collection and Use of Personal Data

Personal data is information that identifies you, such as your name, e-mail or postal addresses. Beiersdorf does not collect personal data from you except when you specifically provide such data (e.g. when subscribing to e-mail newsletters, taking part in a survey, competition or sweepstake, ordering samples or brochures, or requesting for information) and consent to its use.

We store, use, or transfer your personal data only accordingly to your consent and to the extent – with respect to content and time –  needed in each specific case, e.g. to respond to your questions or concerns, to fulfill your requests or to inform you about the results of a competition or sweepstake. 

In order to do this, it may be necessary for Beiersdorf to transfer personal data to other companies within the worldwide Beiersdorf group or to external service providers for further data processing. Service providers may, for example, be commissioned in the context of shipping goods, distributing advertising material or in the scope of competitions. Beiersdorf requires that these parties agree to process personal data based on our instructions and in compliance with this data protection notice.

Any other transfer of your personal data, for example the transfer of logon data from our websites to a third party’s social community website or web service like Facebook or Twitter, requires your explicit prior consent. Beiersdorf guarantees that it will not sell or lease your personal data to a third party. We may, however, have to disclose information about you if we are required to do so by law or in response to enforceable governmental requests.

Use of Personal Data for advertising or marketing purposes

If you expressly agree to the use of your personal data for advertising or marketing purposes, your personal data will also be stored and continuously used for such purposes, e.g. for sending you newsletters, product samples, ask for your participation in competitions or sweepstakes, all via e-mail or post or any other communication channel you consented to. We may use your data to create and maintain a user profile to provide you with individualized advertising and promotions. We may also use the data provided by you for analyzing and improving the effectiveness of our website services, advertising, marketing, market research, and sales efforts.

Withdrawal of consent

You may withdraw your consent to use your personal data completely or partly at any time with future effect.

Automatically Recorded Information (Non-Personal Data)

When you access our website, we automatically collect general information that is not related to your person, e.g. the name of the internet service provider (or with company networks, the name of your firm), the website you visited before ours, information on our website you called up, date and time of the call up and the operating system and browser version in use.
This information is collected and analyzed in anonymized form. It is used solely for the purpose of improving the attractiveness, content and functionality of our website. It is not processed any further nor is it transmitted to third parties.

Cookies

To facilitate the use of our website, we are using "cookies". Cookies are small units of data stored on the hard drive of your computer by your browser that are necessary for using our website. We use cookies to better understand how our website is used and to allow improved navigation. Cookies help us determine, for example, whether a page on our website has already been viewed. Cookies may also tell us whether you have visited our website before or whether you are a new visitor. The cookies we use do not store any personal data or otherwise collect personally-identifiable information. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored.

Children

We do not engage in collecting personal data of children. If we become aware that such data has been communicated to us without the children’s parents’ or other legal guardian’s consent, we will attempt to delete it without delay. In doing so, we shall be bound by corresponding instructions from you in your capacity as parents or legal guardians.

Data Security

We have implemented technical and organizational measures to protect your data from loss, modification, theft or access by unauthorized third parties.

Updates and Changes

We may change or update portions of this data protection notice at any time and without prior notice to you. Please check back from time to time so you are aware of any changes or updates to the notice. We will indicate the effective date of the notice.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your anonymised IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can prevent Google from detecting a cookie that is generated because of and related to your usage of this website (including your IP address) as well as processing of these data by downloading and installing this browser plugin: http://tools.google.com/dlpage/gaoptout?hl=en