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Facial cleansing for fresh and healthy skin


Make-up removal and cleansing, toning and moisturising: we show you what is important in these steps.

Your daily cleansing ritual

Daily face care means cleansing, toning and moisturising: follow these three steps so that your skin looks fresh and radiant every day.
Girl eye make up remover

Facial cleansing: twice a day?

It is essential to cleanse in the morning, too, because our skin regenerates during the night. Dead skin cells are the first things to be removed during the morning facial cleanse.

Removing make-up properly has to be learned

Always remove your make-up before going to bed. Cleansing your face in the evening is particularly important, as eyelashes can break off and make-up residue can result in spots and red patches. To get rid of mascara and the rest, we recommend make-up removal products that have been developed specially for the eyes, such as NIVEA’s In-Shower Make-up Remover for normal skin. These help you remove your make-up gently and thoroughly while you shower.

The make-up remover that is best suited to you depends on the make-up you’ve used. A light eye shadow or eyeliner can be removed gently with an oil-free product. Make-up on your cheeks, nose, forehead and chin can be removed easily with cleansing wipes or a washing lotion. 

Incidentally, even if you haven’t been wearing make-up, you should cleanse your face every evening anyway as dust, sweat and skin lipids collect on your skin throughout the day. These can naturally result in irritations and blemishes.

Refreshment for the complexion

The second step after cleansing is toning. Products for toning the skin remove water-soluble residues such as sweat, dirt and the remains of cleansing products. What you should know: Never use a toner on its own – it only serves to refresh and calm the skin and to prepare it for subsequent moisturising. When toning, always ensure that the toner suits the requirements of your skin.

The right face cleanser: tips for every skin type

Every skin is different. We have summarised which products are the right ones, and what you should look out for if you have dry, oily, sensitive or combination skin.

Dry and sensitive skin

Dry skin 
Dry skin lacks oil and moisture. If you use the wrong product, irritation can occur or small scales can even start to form. Therefore, a gentle cleanser with no alcohol is suitable for dry skin. For example, NIVEA Extra White MicellAIR Cleanser. It deeply removes dirt, oil, and even waterproof makeup without stripping moisture.

Sensitive skin 
Sensitive skin is easily irritated and must be treated particularly carefully. Use a mild facial cleanser and facial wash with soothing ingredients. Choose from our line of Micellar Cleansers that have 0% alcohol and are dermatologically tested to suit all skin types.
They contain no parabens, silicone, fragrance, and colourants that can irritate the skin.

NIVEA face care advice – facial cleansing

Combination skin

Combination skin

Combination skin 
Combination skin has two skin types involved: dry cheeks and an oily T-zone. Products that moisturise the dry areas but do not make them oily are ideal for you. A mild facial wash cleanses thoroughly and gently. Use NIVEA Fair & Glow Hokkaido Rose Whip Foam and NIVEA Fair & Glow Hokkaido Rose MicellAIR Cleanser for your combination skin’s needs. In addition to thoroughly cleansing your face, your skin will be revitalised and moisturised at the same time.

Oily skin

Oily skin 
Oily skin often tends to have impurities and is therefore reliant on thorough cleansing. NIVEA Acne Clear Whip Foam 0% Alcohol contains Carnitine which regulates oil production & deeply clears pores and skin. Follow this up with NIVEA Oil Control MicellAIR Cleanser. It is pH balanced and contains no parabens, silicone, fragrance, or colourants that can irritate the skin.

Acne vulgaris

Be kind to your skin

The skin on your face is particularly sensitive: you should avoid rubbing vigorously with a towel or using water that is too hot. Instead, remove mascara and other make-up slowly and gently with a cotton pad.

Here’s what you need to know about scrubs

Scrubs, masks and other treatments

Round off your cleansing programme for thorough face care with a gentle scrub. Various scrub ingredients such as micro-beads or salt cleanse deep into the pores. The uppermost layer of skin is smoothed by removing dead skin cells. The circulation is stimulated and cell renewal activated. But with scrubs, less is more. The uppermost layer of skin acts as an important barrier – applying a scrub too frequently can damage the protective corneal layer. If you have dry skin, use a scrub weekly as a maximum.

The best time of day for a facial scrub

Our tip: it is best to use scrubs in the evenings. Then your skin has enough time to recover overnight and you’ll start the next day with a radiant complexion.

Exfoliating properly. Here’s how to do it

  • Before using a scrub, cleanse and tone the skin.
  • Gently massage the product onto your damp face, avoiding the eye and mouth areas.
  • Pay attention to the application time.
  • Then rinse off with plenty of lukewarm water

Night care routine

This night care will do wonders to your skin