Micelles are microscopically small congregated molecules that are both ‘water-loving’ (hydrophilic) and ‘fat-loving’ (lipophilic). As a result, they can remove water-soluble as well as fat-soluble dirt.
Micelles envelop lipophilic dirt particles within their lipophilic centre, so that they can be easily removed without the need to rub or cause irritation.
Like a magnet, the outer hydrophilic part sticks to the hydrophilic cotton pad used with the micellar water.
This natural phenomenon is used to remove make-up easily and quickly, while caring for the skin and eyelashes.