To say that the past couple of years have been difficult would be an understatement. The series of stress-filled days and sleepless nights, hours spent facing screens and scrolling through them, combined with the hypervigilance of constantly washing, sanitizing, and wearing masks can take a toll, both emotionally and physically.

In times like these, it’s never been more crucial to show a little love – especially to yourself.

When people hear the phrase pamper yourself, they often think of an afternoon at the spa, or an hour lounging in a scented bubble bath, or a full day getting a facial, mani, and pedi. All equally great ideas, by the way. But these can be time consuming and oftentimes, costly.

So how can you give yourself the love you deserve, in the middle of your busy schedule, without breaking the bank?

The daily act of soothing and nourishing your skin is one of the simplest, yet grandest gestures of love you can show yourself. Going beyond physical appearances, a good skincare routine, much like love, can have a positive impact on your overall health and well-being.

Let’s face it. Handwashing and sanitizing keep us healthy and safe, but they also take a physical toll, causing dry, rough, itchy, or irritated skin. Applying lotion every day can feel extremely soothing, while also deeply hydrating.

When we show ourselves love, we remind ourselves that we’re worth it. Besides the deep hydration NIVEA Intense Moisture Milk provides as the best lotion for dry skin, daily application is like a daily affirmation that we deserve this care and love. That simple act alone is incredibly nourishing, not just for the body, but for the soul as well.

If love is kind, then the most loving thing you can do is to be kind to yourself, your mind, and your body. There’s no better way to show that than to take the time to care for yourself. Be kind, but intentional. Spend some time away from the stress, the tasks, and the daily grind. Give yourself and your mind a break while your senses take the reign.

For just a few quiet minutes, enjoy the satisfying sensation of smooth and relaxing hydration.

Yes, it does. Or at least it should. Don’t let anyone tell you otherwise. Like any healthy and loving relationship, a good skincare routine has the benefits of being nourishing, rejuvenating, and repairing. When your skin is constantly smooth, soft, and satisfied, you don’t just look good, you feel good too.